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Research papers

Homogeneity and comparability of radio audience measurements in Europe

The Radio speaks to every one of us directly, without trans laters, without intermediates, immediately, about what interests us, about what we like, in our language. Any marketing and publicity professional, or of audience research, is aware of the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Paloma Abascal, Marisa Ortiz
June 15, 1991
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Citation

Abascal and Ortiz (1991a, June 15). Homogeneity and comparability of radio audience measurements in Europe. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/homogeneity-and-comparability-of-radio-audience-measurements-in-europe